15 Content Marketing Tips

Here are my fifteen content marketing tips that will help you get more organic traffic

1. Define your target audience before you start to produce content

2. Create a style guide

3. Learn to reuse and repurpose content

4. Aim for evergreen content

5. Gap Analysis

6. Make the most of the tools available

7. Learn from others

8. Aim for quality

9. Be original

10. Don't rely on news

11. Create readable content

12. Think about SEO

13. It’s not about quantity: Look at your resources and adapt accordingly

14. Don't be afraid of long-form content

15. Measure and learn: Insights are the key