Blog

What 500+ Spotify Wrapped Profiles Reveal About Young Consumers in India & Pakistan (2025)

A generational, psychological, and market segmentation analysis. 1. Executive Summary In December 2025, I analyzed 504 Spotify Wrapped and Apple Music Replay screenshots shared by my audience (ages 18–25 , predominantly from urban India and Pakistan ). Combined with Spotify’s global Wrapped 2025 trends and cross-referenced behavior patterns, this study reveals that music taste has become one of the most accurate psychological and cultural markers for Gen Z . This report ide

Dec 54 min read

The Beginner’s Guide to PPC Advertising – What It Is and Why It Matters

Introduction Pay-Per-Click (PPC) advertising has become a cornerstone of modern digital marketing strategies. Whether you're a small...

Sep 123 min read

Unlocking the Power of Google PPC – Strategies, Features, and Best Practices

Introduction Google Ads is the largest and most influential PPC platform globally, with billions of searches happening daily. It offers...

Sep 123 min read