From CTO to Consultant I Help Brands Grow Smarter
Helping global brands scale
with AI, performance marketing,
and digital transformation.
This is me
I’m Fatir Siddiqui, an award-winning digital strategist and former Chief Technology Officer with over a decade of experience leading transformations for global brands across the US, UK, Middle East, and South Asia.
Over the years, I’ve helped companies like L’Oréal, Oreo, Coach, and Jahez unlock growth through AI innovation, performance marketing, and scalable digital ecosystems. My work has delivered results like 94x ROAS, 145M+ organic video views, and 10x ROI uplift — setting new benchmarks in the industry.
At East River Digital, I led large multicultural teams and restructured organizations using the Entrepreneurial Operating System (EOS), while designing campaigns recognized with awards including the Gold Effie.
Now, on sabbatical, I’m channeling my expertise into consulting and advisory work — partnering with ambitious brands, founders, and executives who want to harness AI, digital transformation, and performance-driven marketing to scale faster and smarter.
Outside of consulting, I mentor the next generation of marketers through digital marketing classes and workshops, equipping young talent with future-proof skills in AI, media strategy, and creativity.
If you’re looking to future-proof your business with digital innovation and measurable growth, I’d love to connect.
Content Strategy Writing
Campaign Management
Branding Social Media
Events Content Fundraising Creative Initiatives Digital Marketing
I Advise, I Consult,
I Transform
I work with executives, founders, and organizations to help them scale smarter with:
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AI & Workflow Automation – building agentic systems and future-ready marketing stacks.
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Performance Growth – designing funnels that deliver measurable ROI.
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Digital Transformation – restructuring teams and operations for agility and efficiency.
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Brand Positioning – creating campaigns that resonate across markets.
With over a decade of experience leading global digital transformations — from 94x ROAS campaigns to award-winning brand stories — I now focus on advisory and consulting partnerships for businesses that want to unlock the next level of growth.
👉 If you’re ready to future-proof your business, let’s talk.
What I Offer
Empowering brands with AI-driven solutions, digital transformation, and executive guidance. Specializing in smart workflows, marketing strategies, and team restructuring for ambitious organizations.
Automation
Implementing cutting-edge automation technologies to streamline processes, boost efficiency, and drive performance growth. Tailored solutions for optimal results and ROI.
Consulting
Providing expert advisory to C-level executives on strategic decision-making, organizational restructuring, and future-ready initiatives. Transforming visions into actionable plans for success.
Innovation
Driving innovation through data-driven insights, market analysis, and trend forecasting. Crafting forward-thinking strategies to keep businesses ahead in a rapidly evolving landscape.
The Digital Uplift Initiative
Empowering individuals through free digital marketing classes to equip them with essential skills for the digital era.
Future-Proof
Preparing the next generation with knowledge on ads, SEO, AI tools, and creative strategies for success in the digital landscape.
Community Impact
Making a difference by offering valuable insights and practical skills to bright students, fostering growth and innovation.
Innovative Learning
Encouraging creativity and innovation through interactive sessions that inspire and empower students to excel in digital marketing.
Growth Notes
