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In the fast-moving world of digital marketing, it’s easy to confuse   activity   with   achievement . We chase campaigns, client calls,...

In 2015, over 1,200 Karachiites died in a single heatwave. Since then, the city has only gotten hotter, drier, and harder to live in. The...

The Pareto Principle—widely known as the   80/20 Rule —is one of the most powerful tools for simplifying work, amplifying results, and...